09 Jan 2017

Six truths for successful startups tackling the older adult care opportunity


Written for TechCrunch

The current market for older adult care is massive — and growing at an unprecedented rate. According to an AARP report, the 106 million Americans over 50 represent a transformative force that will generate more than $13.5 trillion in annual economic activity by 2032, accounting for more than half of the U.S. GDP. In addition, Deloitte forecasts they will amass $26 trillion in financial assets by 2029.

The older adult care challenge will continue to expand as nearly 10,000 baby boomers reach retirement age each day; in fact, research has shown that… Read more on TechCrunch


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